Privacy Policy

Last updated: 25th December 2025

1. Who we are

We are Apply Audio. Our email address for questions regarding this privacy policy is privacy@applyaudio.com.

2. Data we collect

We may collect and process:

Identity data - name, title and identity information you volunteer
Contact data - email address and contact information you volunteer
Technical data - IP address, device identifiers, browser type, time zone, cookie information
Usage data - pages viewed, links clicked, session duration
Marketing and communication data - your preferences with regard to receiving marketing from us

3. How we collect data

We collect data when:

You send us an email
You use our website

We use Fathom Analytics, a “privacy-first” web analytics service. You can read more about Fathom Analytics at https://usefathom.com/.

We receive and reply to emails via Fastmail. You can read more about Fastmail at https://www.fastmail.com/.

We host this website at Netlify. You can read more about Netlify at https://www.netlify.com/.

We use bunny.net to serve some content. You can read more about bunny.net at https://bunny.net/.

We don’t use any other tracking scripts or services. We don’t embed content from third-parties.

4. Why we use data (purposes) and lawful bases

We use personal data to:

Provide our website
Respond to enquiries
Send you marketing communications where permitted
Improve our website, products and services, and perform analytics
Detect and prevent fraud and comply with legal obligations

5. Cookies

We use cookies and similar technologies for functionality and analytics. Where required, we will obtain your consent for non-essential cookies.

When you visit this website you will be asked to accept or reject non-essential cookies. We use one necessary cookie to remember your choice.

No analytics or tracking cookies are set unless you accept.

When you leave this website by following a link the external / third-party website may set cookies in accordance with their privacy policy.

We may share personal data with:

Service providers acting on our behalf (e.g. web hosting, content delivery networks (CDNs), payment processors, email providers, newsletter providers, etc).
Professional advisers (lawyers, accountants), regulators, or law enforcement where legally required.

7. International transfers

We endeavor to use providers who are based or host content in the UK or EU, but may use service providers outside of the UK and EU.

8. Data security

We use technical and organisational measures appropriate to the risk, including access controls.

9. Data retention

We keep personal data only for as long as necessary for the purposes described above, including to satisfy legal, accounting or reporting requirements. We then securely delete or anonymise it.

10. Your rights

You have rights to access, rectify, erase, restrict, object to processing, and data portability, and the right to withdraw consent where processing is based on consent. To exercise these rights, contact us at privacy@applyaudio.com.

11. Direct marketing

We may send you marketing messages if you have opted in by: (1) entering your email address in a form with the purpose of joining a list, and (2) following a link to confirm your wish to be added to an email list (‘double opt-in’) which may consist of direct marketing. You can opt out at any time using the unsubscribe link in our emails or by contacting us.

12. Third-party links

Our website may include links to third-party sites or services. We are not responsible for their privacy practices.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be available on our website with the date of the most recent update.